In the sixth blog entry for CanadExport, we cover the latest leg of the Clipper Race – Singapore to Qingdao – and the development of business opportunities through our association with Clipper:
In the last month Clipper crews have weathered a number of challenges but still they have adapted and remained focused.
PRAXES continues to take emergency medical calls from the yachts. In February, we took nine medical emergency calls from six yachts, responding within five minutes to satellite calls from crew. We went from becalmed to storms, just like export marketing.
A total of 2,500 nautical miles of head winds and colder weather are all part of this leg from Singapore to Qingdao. Lead yachts are now in Qingdao. Follow them real time via yellowbrick.
On the business side, we knew it would take time to find and meet partners, foster inter-company relationships, test business fit and define common goals. The metaphor of a long yacht race is a good one for building international partnerships — it takes time. But our progress has come more quickly than we anticipated. PRAXES is already implementing pilot business programs via partnerships sourced because of its association with the Clipper race.
This is what Susan Helliwell , PRAXES CEO and entrepreneur, said to me about sports partnerships as a vehicle for building international awareness of your business:
“It takes commitment to do international marketing in a small business. We know that partnership development is the most fundamental of methods. No small business has the resources to go direct to customers in most export markets – they need marketing partners who will help. Our association with the Clipper Race has opened more doors than we ever imagined. The Canadian Trade Commissioner Service staff in visiting countries are helping us do additional research and move leads forward – and this is a great combination.”
After Qingdao, the big challenge: 10,000 km of wild waves and rides across the Pacific. Stay tuned.
Vice-president, Marketing, PRAXES Medical Group